Posts Tagged ‘GIVEN scooter design’
Sym Angelica 125
Angelica is a scooter designed for the Indian market and in general in South East Asia (obviously for a predominantly female market).
The briefing concerned a scooter on an existing mechanical base, very simple and classic.
With this mechanism was necessary to design a body for women of average age , with the usual typical functional criteria of the East Asian markets (high comfort, load capacity and low cost).
With this in mind we have staked everything on the beautiful lines, soft, with simple and elegant surfaces, introducing the feature of “sign” etched into the body in the process of mold so as to cancel the cost of nameplates and graphics.
Angelica is part of an operation conducted in collaboration with SYM and NOVA Design.
Scooter HT
The scooter is always the scooter!
Always demonized, blamed and despised!
For us it is not so! The scooter has its charms, terms of comfort, performance (Yes!) and usability. At the bottom it is to be interpreted as a working medium, like a wheelbarrow or a tractor, It can have its charm, his personality.
We hypothesized a number of proposals for an Asian manufacturer, the target is a young public, average spending, very fashionable (the oriental style) and then… why not give him the means it deserves ??!